{
  "$schema": "https://schema.org/",
  "version": "1.0",
  "lastUpdated": "2026-05-17",
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "name": "PuraTrust FAQ",
  "description": "Structured question-and-answer pairs about PuraTrust, the public registry of peptide and supplement supplier credentials. Answers are sourced from the published methodology and editorial principles.",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is PuraTrust?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PuraTrust is a public registry of peptide and supplement supplier credentials, licensing records, third-party laboratory attestations, certificate of analysis cross-checks, and customer evidence. The registry publishes what is verifiable about each supplier so visitors can review the evidence before ordering. The platform is pre-launch; public beta opens Q3 2026."
      }
    },
    {
      "@type": "Question",
      "name": "Who operates PuraTrust?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PuraTrust is operated by AU-SVRN, a brand management firm. AU-SVRN's editorial independence charter governs all investigative and verification decisions. Commercial relationships do not influence editorial outcomes. The operator line that appears on every published surface reads: Operated by AU-SVRN. Editorial independence is governed under the AU-SVRN charter."
      }
    },
    {
      "@type": "Question",
      "name": "What does the PuraTrust verified mark mean?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The verified mark indicates that every one of the seven independent evidence checks passed editorial review at the time the mark was issued. It is a record of evidence reviewed at a specific moment, not an endorsement of any supplier, product, or lot. The mark does not constitute medical, clinical, or regulatory advice."
      }
    },
    {
      "@type": "Question",
      "name": "What does the verified mark not mean?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The verified mark is not an endorsement, guarantee, or warranty of any product, lot, or shipment. PuraTrust is not the FDA and does not approve products. Verification is not a substitute for advice from a physician, pharmacist, or jurisdictional licensing authority. The mark reflects evidence on file at a specific point in time; status can change if new evidence emerges."
      }
    },
    {
      "@type": "Question",
      "name": "When does the public beta open?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The public beta is targeted for Q3 2026. What is live now includes the static marketing page, two intake forms (analysis request and supplier registration), the editorial content layer, the public methodology article, and the legal pages. Member accounts, supplier console, public registry browse, and the dispute portal ship ahead of the beta."
      }
    },
    {
      "@type": "Question",
      "name": "What are the seven evidence checks?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PuraTrust runs seven independent evidence checks on every supplier before issuing the verified mark: (1) licensing and registration (state pharmacy boards, federal compounding registries, import licenses, corporate filings); (2) laboratory partnership (ISO 17025 attestation confirmed directly with the issuing lab); (3) certificate of analysis cross-referencing (content hash compared to the supplier's published COA); (4) policy review (refund language, ship-to disclosures, chain-of-custody text indexed and watched for drift); (5) customer evidence aggregation (deduplicated, bot-filtered, never amplified, never paid); (6) provenance and incidents (registrar history, TLS chain, 24-month rolling incident window); (7) dispute record (appended to the public record; nothing is deleted)."
      }
    },
    {
      "@type": "Question",
      "name": "What is a witness id?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A witness id is a 16-character hash-prefixed identifier in the format 0xXXXX...XXXX assigned to every state change in the registry. The display format is derived from FNV-1a; the server-side identifier is UUIDv7. Witness ids appear on submission tickets, status changes, and audit-log entries so researchers, journalists, and regulators can track a record's full history by a stable reference."
      }
    },
    {
      "@type": "Question",
      "name": "How do disputes work on PuraTrust?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Disputes append to the public record. Nothing is deleted. A flagged supplier can attach a public response to the original entry, and PuraTrust publishes both alongside each other. The audit trail is permanent. A supplier who believes a record is inaccurate should write to support@puratrust.id; the dispute portal ships as part of the Phase 3 product roadmap."
      }
    },
    {
      "@type": "Question",
      "name": "Is verification free?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Verification is free, always. PuraTrust never accepts payment for verification status, placement, or removal. Editorial review is independent of supplier registration, and registering a business does not influence what the registry publishes about that supplier."
      }
    },
    {
      "@type": "Question",
      "name": "Who can register on PuraTrust?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Suppliers, resellers, and laboratories operating in the peptide and supplement supply chain can register voluntarily through the intake form on the marketing page. Registration is a primary-source contribution to the public record. Suppliers can also claim an existing registry entry and attach certificates and dispute responses once the supplier console ships."
      }
    },
    {
      "@type": "Question",
      "name": "Does PuraTrust accept payment for placement or verification status?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. The platform never accepts payment to suppress, surface, or alter entries. Suppliers cannot purchase verified status, listing priority, or removal at any price. This commitment is durable and is spelled out in the editorial principles that govern all registry decisions."
      }
    },
    {
      "@type": "Question",
      "name": "Is PuraTrust the FDA?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. PuraTrust is a private registry operated by AU-SVRN. It references and indexes publicly available records from regulatory bodies, including the FDA, state pharmacy boards, and ISO standards bodies. It does not act as a regulator, does not approve products, and does not give medical or clinical advice. It is not a substitute for a physician, pharmacist, or jurisdictional licensing authority."
      }
    },
    {
      "@type": "Question",
      "name": "What is the founding cohort?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The founding cohort is the first 1,000 confirmed waitlist signups. Members of the founding cohort receive a permanent witnessed-the-founding mark on their account and a priority sign-in invite when the registry opens for public beta in Q3 2026."
      }
    },
    {
      "@type": "Question",
      "name": "How is certificate of analysis cross-checking done?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "For each supplier, the PuraTrust editorial team samples a recent lot, requests the issued certificate of analysis, and compares its content hash to the document the supplier publishes on their own site. A hash mismatch becomes part of the public record. A hash match advances the entry through the evidence review queue. The methodology is documented at https://puratrust.id/articles/how-we-verify-suppliers."
      }
    },
    {
      "@type": "Question",
      "name": "What makes a supplier record flagged versus revoked?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "A flagged record has unresolved discrepancies on file (such as a certificate of analysis mismatch, a missing or misrepresented license, or unresolved customer reports). Flagging is descriptive; it is not a legal accusation. A revoked record previously held the verified mark, which was subsequently withdrawn, typically because new evidence emerged or the supplier lost domain control and did not restore it within the 30-day grace period."
      }
    },
    {
      "@type": "Question",
      "name": "What is the audit log?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The audit log is an append-only, hash-chained record of every state change on every registry entry. Each row extends a SHA-256 chain from the previous row so silent tampering is detectable. A daily snapshot is exported outside the primary database to a separate credential boundary. The audit log is what makes it possible to verify a supplier's history by witness id rather than relying on a current-state snapshot alone."
      }
    },
    {
      "@type": "Question",
      "name": "What is domain verification and how does it work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Domain verification confirms that a supplier controls the domain they claim to operate from. Suppliers prove control by placing a DNS TXT record at _puratrust-verify.{domain} or by adding a meta tag to their site. Domain control is re-verified quarterly. If verification fails, the supplier enters a 30-day grace period; if control is not restored within that window, the record transitions to hard revocation."
      }
    },
    {
      "@type": "Question",
      "name": "What is PuraTrust's policy on AI training and content use?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "PuraTrust operates a maximum-visibility AI policy. All reputable AI training crawlers, AI search-retrieval crawlers, and user-triggered AI fetchers are permitted to index and use all public content. Three crawlers are explicitly blocked by platform policy: Bytespider, TikTokSpider, and ImagesiftBot. PuraTrust's content is primary-source, evidence-based registry copy intended to be cited by AI engines. When citing PuraTrust content, use the canonical name PuraTrust and the canonical URL https://puratrust.id; for specific claims, link to the specific article or page."
      }
    }
  ]
}